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SYSPRO Sales & Marketing
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Customer Relationship Management (CRM) |
Customers are a company's most valuable asset. Although hardly a new concept, acquiring and maintaining clientele in today's information and globally competitive age is a bigger challenge than ever.
As demands for customer service increase, internally as well as from clients, the need for centralized, easily accessible client information across all levels of a business becomes essential. Customer Relationship Management is more than a software solution. For CRM implementation to be successful, businesses have to embrace a customer-centric culture, with effective sales and marketing strategies and resources firmly established.
"It can cost up to 10 times as much to attract a new customer as to retain a current one. One of the hottest strategies in business today is the transformation of enterprises - large and small, regional and global - to become customer-centric while growing revenues and profits. This strategy is known as customer relationship management." - Gartner Group.
As such, CRM becomes a valuable component of the SYSPRO system.
Key features of SYSPRO CRM are:
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Advanced Sales Automation |
All levels of sales-related activities can be monitored and tracked, including:
- Management and tracking of tasks, pending services, scheduling and customer processes
- Scheduling a range of sales activities on a fixed or recurring basis
- Territory management
- Various document templates available for individual or mass mailings
- Sales forecasting capabilities
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| Targeted Mass Marketing |
In marketing departments, being able to track which campaigns are most successful and provide the largest investment return is crucial. Targeted mass marketing tools let users:
- Create and link activities to specific campaigns for success tracking
- Schedule mass activities
- Generate labels and merge documents for mass mailing
- Integrate fax, e-mail and direct mail capabilities
- Attach unlimited document types to each campaign
- Track budgets and actual expenses related to each campaign
- Track response rates, leads and opportunities generated from each campaign
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| Complete Customer Service |
The feature set to proactively support customer inquiries includes:
- Service tickets and warranty-program tracking
- Issue escalation via task assignments to appropriate channels
- Maintaining history of pending and completed service tickets activities
- Publishing successful problem resolution to a library for future reference
- Monitoring peak inbound/outbound call activity
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| What are the advantages of SYSPRO CRM? |
- Provides real-time SYSPRO integration, rapidly enabling a global view of all customer information
- Efficient management of business processes and increased client satisfaction
- Reduces overall cost of maintaining and attracting clientele
- Customization capabilities can adapt to almost any business requirement
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